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As was customary, the viewer molds were made before the patent was given, so all of the glossy faceplate viewers say “PAT. Its distinctive Art Deco styling and octagonal lens holders were different than any other stereo viewer previously made. The first viewer was an all brown plastic viewer with a glossy painted metal face plate and bright screws. Library boxes and special sets will be covered in another article. I am also listing the different box styles, which are not quite as important, but collectors do find them interesting and will sometimes pay a premium to get a box that they do not have. If you have a viewer variation that is not included in this list, please let me know and I will add it. The following is an illustrated list of the different viewers and the variations know to me. This listing is for the two different styles of stereo film strip viewers that Tru-Vue made in the 1930s and 1940s: the Art Deco and the Streamline (the early print viewer and the card viewers that Sawyers made will be discussed in other articles). There were several different types of stereo viewers made with the Tru-Vue name. Tru-Vue Viewer Identification By Tom Martin Forgeries of Tru-Vue are also known, including the British True-View from the 1950s that copied the style of viewers, filmstrips, and film boxes, and a True-View viewer made in Hong Kong during the 1950s that copied the shape of a Tru-Vue viewer but accepted opaque cards instead of films.Tru-Vue Viewer Identification Tru-Vue Stereo Viewers Competitors of Tru-Vue included the American company Novelview from the 1930s and the British manufacturer Sightseer from the 1950s. The company is historically significant as a bridge between the stereoscopic cards of the 19th century and the View-Master reels of the mid-20th. Both View-Master and Tru-Vue products were manufactured into the 1960s by Sawyer's. Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, near where Sawyer's had built a new plant, and for a few years was a subsidiary company of Sawyer's. The company was purchased in 1951 by Sawyer's-the manufacturer of the View-Master-because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. The films were based on attractive scenery, children's stories, travel, night life, and current events.
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When held up to light the images appeared in 3D. The viewers were made of bakelite and available in multiple colors. The film strips, or film cards, were fed through a slide viewer similar to a View-Master, which was art deco or streamlined in style. Tru-Vue, a subsidiary of Rock Island Bridge and Iron Works, was a manufacturer of stereoscopic filmstrips and corresponding stereoscope viewers, based in Rock Island, Illinois, from 1932–1951 and in Beaverton, Oregon, from 1951 until the late 1960s. A Tru-Vue viewer and film cards from 1953, by which time the company had relocated to Oregon and become a subsidiary of Sawyer's.